Born Primitive Retail

Completed while at Ideation Studio

Project Involvement

• Translated design sketches into construction documents

• Led production of interior permit drawings

• Developed lighting strategy and documentation

• Created detailed millwork drawings

• Coordinated with the owner’s rep, client, and architect of record

The Born Primitive retail environment embodies the brand’s core ethos — “For the Driven.” The design establishes a bold, high-performance aesthetic that reflects the brand’s athletic and military-inspired roots while maintaining a clean, contemporary experience.

Clear product zoning organizes men’s and women’s apparel, footwear, and accessories. Custom fixtures with black metal frames and warm wood accents reinforce the industrial-modern identity, while precise merchandising and strategic color accents guide shoppers through the space.

A dark ceiling zone and illuminated brand logo anchor the central merchandising area, while linear LEDs and track lighting highlight key products and create a sense of movement. Neutral finishes — concrete gray flooring and matte black fixtures — provide a minimal backdrop that lets the vibrant apparel and motivational messaging stand out.

The result is a performance-driven retail environment that merges functionality, discipline, and brand storytelling to engage the athletic consumer.