Up North Ale House

Completed while at Ideation Studio

Project Involvement

• Led space planning, patio design, and production of construction documents

• Collaborated on interior and exterior design

• Managed Construction Administration phase

Project Narrative
Once a Blockbuster Video, this former retail box was reimagined as a vibrant ale house celebrating community and craft. The design blends industrial elements—exposed steel, concrete, and bold graphics—with the warmth of wood, layered textures, and custom lighting.

A central bar serves as the heart of the space, surrounded by flexible dining zones, a private room, and an expansive outdoor patio that support a range of guest experiences. Graphic murals, directional motifs, and brand-forward details unify the concept, transforming a place of video rentals into a modern destination for gathering and connection.