Rubber Rabbit

Completed while at Ideation Studio

Project Involvement

• Collaborated on space planning

• Translated design detail sketches into DD and CD documents

• Produced architectural permit drawings

• Coordinated with expediter, engineering teams, landlord, and client

Project Narrative
Rubber Rabbit was designed to celebrate the outdoors while delivering a modern, flexible retail experience. Custom “tree” fixtures, inspired by natural forms, double as product displays and brand-defining elements, creating an immersive and memorable shopping environment.

A palette of exposed concrete, wood, and blackened steel establishes an urban-industrial tone, softened by integrated greenery and bold graphic installations. Strategic lighting elevates product displays and accentuates the height of the double-volume space, ensuring openness and flow throughout.

The result is a retail destination that balances rugged authenticity with refined details—inviting customers to connect with the brand’s adventurous, outdoor lifestyle.